Distractibility isn't a human problem; it's a design problem, writes usability expert Don Norman. We need to reverse the normal technological strategy of asking people to fill in for gaps in machine performance. Instead, we should require machines to fill in for gaps in human performance. After all, technology was invented to enhance people's lives, not the other way around. Let's build technologies that empower us, allow us to use our creative abilities, and relieve us of the stuff we are not good at.
Other Recent Essays
- Design, business models, and human-technology teamwork
- The Challenges of Partially Automated Driving
- The Future of Design: When you come to a fork in the road, take it
- Interview: Is Tesla Racing Recklessly Towards Driverless Cars?
- Norman & Stappers (2016). DesignX: Design and complex sociotechnical systems
- Vox Media on Norman Doors. 'Bad doors are everywhere'
I am pleased to say that the paper by P.J. Stappers and me on DesignX has been published, along with several commentaries and then a response by the authors. With citation and URL for the package.
Recent recommended readings
- Simplicity: A Matter of Design by Per Mollerup
- Positive computing: technology for wellbeing and human potential (Calvo & Peters)
- Turns Signals Are the Facial Expressions of Automobiles
- Things That Make Us Smart Available as eBook
- Scenarios of the future: Two histories of the 21st century
- FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. (Dan Ward)
Keynote Addresses and Schedule
Contact information, bios, press photos, ...
Examples of talks
- Ted Talk: Design and Emotion
- Industrial Design Part of Apple's Success (Voice of America interview, 2016)
- Norman Doors. Posner interview. Vox 2016. (I'm not allowed to view it--see above)
- An Evening With Don Norman (Stanford: 2014)
- Design Research and Innovation
- An eternal record of the evening with Don Norman. (Stanford Business school), 2014.
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.
Fundamentals (Chapters 1 and 2) -- now available
See these excerpts
I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego. Trips where I have zero spare time are not listed.
- May 31, 2017. At Microsoft (Bing). Redmond, WA
- June 21, 2017. My Design panel at BioTech Conference, San Diego
- July 1-6, Madeira, Portugal. MITI Advisory Board
- July 7, Lisbon.
- October 26-27, 2017. Design Forward 2017 at San Diego Liberty Station
- October 30 - November 3, 2017. International Association of Societies of Design Research (IASDR). University of Cincinnati, Ohio. (Giving talks, attending, ...)