Don Norman: Designing For People

Nielsen Norman Group
Design of Every day things (Revised) Complexity Future Things Emotional Design The invisible computer Things tha make us smart Turn Signals Are the Facial Expressions of Automobiles user centred system design Emotional Design Learning and memory Human Information Processing Memory and attention

Recent Essays

The Design Lab at UC San Diego Seeks Design Fellows

17 August 2014

The newly established Design program at the University of California, San Diego -- The Design Lab -- seeks creative fellows to join us in an exciting adventure to help move the field of design. The positing includes the official call for applicants.

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Interviews & Videos

Recommended Reading

FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. (Dan Ward)

18 May 2014

Large projects tend to fail: Software, construction, new aircraft, it doesn't matter -- they fail. Dan Ward offers a simple solution: don't do them. With the time and money allocated for one large project, do numerous small ones. Do them Fast and Inexpensive, with Restraint and Elegance: FIRE. It's a well-known principle, but it goes against the nature of organizations who wish to solve all their problems with one project. In consumer markets, it the disease I call featuritis. In industry, it's bloat. What's the alternative? FIRE. For anyone even remotely associated with large projects, this eminently sensible, highly readable book is required reading.

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Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts


  • September 14, 2014. PricewaterhouseCoopers "The Exchange: How's that customer-centric thing working for you?" The Cloister, Sea Island, GA
  • September 15-16, 2014. Savannah College of Art and Design (SCAD), Savannah, GA.
  • October 11, 2014. Design Success China Conference (Shanghai)
  • October 12, 2014. Advisory Committee meeting, Tongji University College of Design & Innovation. Shanghai, China.  
  • October 13, 2014. Design Research and Education conference, Tongji University, Shanghai.
  • October 22-23, 2014. Segal Design Institute. Northwestern University, Evanston, IL
  • October 24, 2014. UICO. Chicago, IL.
  • October 26-30, 2014. NordiCHI Keynote, Helsinki, Finland.
  • October 31, 2014. At Aalto, Helsinki, Finland.
  • February 6-7, 2015. Exploratorium. San Francisco, CA
  • February 8. 2015. IxDA Education Summit. (Interaction Design Association.) San Francisco, CA
  • April 25 - 30, 2015. CHI 2015. Seoul, S. Korea.