Fully autonomous vehicles? Programmed to be safe, not to crash into me? Hey! I can ignore it. Drive or walk the street in front of it, regardless of traffic lights. Deliberately stand in front at an intersection, preventing it from moving forward. Hold a mirror in front of its video or laser sensors - that ought to confuse it. What a wonderful source for entertainment, tricks, and trouble making. Yup, autonomous vehicles.Norman, D. (2017). Foreseeing an unforeseen consequence. Perspective. Summer 2017, 4, p. 14. London, UK: Plan. http://www.plan.london/perspective-04/...
Other Recent Essays
- Technology Forces Us To Do Things We're Bad At. Time To Change How Design Is Done
- Design, business models, and human-technology teamwork
- The Challenges of Partially Automated Driving
- The Future of Design: When you come to a fork in the road, take it
- Interview: Is Tesla Racing Recklessly Towards Driverless Cars?
- Norman & Stappers (2016). DesignX: Design and complex sociotechnical systems
I am pleased to say that the paper by P.J. Stappers and me on DesignX has been published, along with several commentaries and then a response by the authors. With citation and URL for the package.
Recent recommended readings
- Simplicity: A Matter of Design by Per Mollerup
- Positive computing: technology for wellbeing and human potential (Calvo & Peters)
- Turns Signals Are the Facial Expressions of Automobiles
- Things That Make Us Smart Available as eBook
- Scenarios of the future: Two histories of the 21st century
- FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. (Dan Ward)
Keynote Addresses and Schedule
Contact information, bios, press photos, ...
Examples of talks
- Ted Talk: Design and Emotion
- Industrial Design Part of Apple's Success (Voice of America interview, 2016)
- Norman Doors. Posner interview. Vox 2016. (I'm not allowed to view it--see above)
- An Evening With Don Norman (Stanford: 2014)
- Design Research and Innovation
- An eternal record of the evening with Don Norman. (Stanford Business school), 2014.
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.
Fundamentals (Chapters 1 and 2) -- now available
See these excerpts
I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego. Trips where I have zero spare time are not listed.
- October 6-7, 2017. Design research meetings. Institute of design, Chicago, IL
- October 8. University of Florence: "Living with machines,"
- October 9-13. Tuscany and Emilia Romagna (a few talks here and there)
- October 16. Università Di Catania.
- October 17-18. Sicily.
- October 26-27, 2017. Design Forward 2017 at San Diego Liberty Station
- October 30 - November 3, 2017. International Association of Societies of Design Research (IASDR). University of Cincinnati, Ohio. (Giving talks, attending, ...)
- November 13-17. Visiting design groups at MIT and Harvard. (Cambridge, MA).
- January 9-12, 2018. CES, Las Vegas.