Don Norman: Designing For People

Nielsen Norman Group
Design of Every day things (Revised) Complexity Future Things Emotional Design The invisible computer Things tha make us smart Turn Signals Are the Facial Expressions of Automobiles user centred system design Emotional Design Learning and memory Human Information Processing Memory and attention

Recent Essays

A Great Product Ruined

20 September 2014

LG. get your act together. Every so often I can't stop myself from complaining. This is one of those every so oftens. No visibility. Insufficient tactile differentiation among the controls. No labeling of which side is right and which left which matters, both because these are stereo earphones and because the identical looking and feeling buttons do different things on the two sides of the device. Manuals that use incredibly tiny type small type in gray on a black background. Badly written as well, but we have come to take that as standard. Usually we can figure things out anyway by playing with the controls. Not these controls. They are invisible in use (deliberate), but with insufficient tactile distinction, with the left controls identical to the right one, but doing different things, and no way of knowing which is left and which right, so on each usage, they will vary randomly.

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Recommended Reading

FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. (Dan Ward)

18 May 2014

Large projects tend to fail: Software, construction, new aircraft, it doesn't matter -- they fail. Dan Ward offers a simple solution: don't do them. With the time and money allocated for one large project, do numerous small ones. Do them Fast and Inexpensive, with Restraint and Elegance: FIRE. It's a well-known principle, but it goes against the nature of organizations who wish to solve all their problems with one project. In consumer markets, it the disease I call featuritis. In industry, it's bloat. What's the alternative? FIRE. For anyone even remotely associated with large projects, this eminently sensible, highly readable book is required reading.

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Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts


  • October 22-23, 2014. Segal Design Institute. Northwestern University, Evanston, IL
  • October 24, 2014. UICO. Chicago, IL.
  • October 26-30, 2014. NordiCHI Keynote, Helsinki, Finland.
  • October 31, 2014. At Aalto, Helsinki, Finland.
  • November 14 - 16, 2014. 20th Anniversary party for HCII, CMU, Pittsburgh (I gave the after dinner talk).
  • November 21-22. NSF meeting at MIT.
  • December 4-6, 2014. Business of Design Week, Hong Kong. (My talk on December 5)
  • February 6-7, 2015. Exploratorium. San Francisco, CA
  • February 8. 2015. IxDA Education Summit. (Interaction Design Association.) San Francisco, CA
  • April 25 - 30, 2015. CHI 2015. Seoul, S. Korea.