In 1963, Dennis Gabor, Nobel laureate for his invention of the holograph, said "The future cannot be predicted, but futures can be invented" (Gabor, 1963). This statement has become a mantra in recent times, attributed to many who are simply rephrasing Gabor. Alas, the slogan, wonderful though it may sound, is false. The most successful inventions transform the world in ways that are impossible to foresee at the time of the invention. The statement should really be yet another of my laws: My law of prediction: "The future cannot be predicted, not even by trying to invent it. Although inventions can change the future, their long-term impact cannot be predicted." So, invent all you like, just don't try to predict the impact several decades later.
Other Recent Essays
- Seeing the unforeseen follies of autonomous vehicles
- Technology Forces Us To Do Things We're Bad At. Time To Change How Design Is Done
- Design, business models, and human-technology teamwork
- The Challenges of Partially Automated Driving
- The Future of Design: When you come to a fork in the road, take it
- Interview: Is Tesla Racing Recklessly Towards Driverless Cars?
I am pleased to say that the paper by P.J. Stappers and me on DesignX has been published, along with several commentaries and then a response by the authors. With citation and URL for the package.
Recent recommended readings
- Simplicity: A Matter of Design by Per Mollerup
- Positive computing: technology for wellbeing and human potential (Calvo & Peters)
- Turns Signals Are the Facial Expressions of Automobiles
- Things That Make Us Smart Available as eBook
- Scenarios of the future: Two histories of the 21st century
- FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. (Dan Ward)
Keynote Addresses and Schedule
Contact information, bios, press photos, ...
Examples of talks
- Ted Talk: Design and Emotion
- Industrial Design Part of Apple's Success (Voice of America interview, 2016)
- Norman Doors. Posner interview. Vox 2016.
- An Evening With Don Norman (Stanford: 2014)
- Design Research and Innovation
- An eternal record of the evening with Don Norman. (Stanford Business school), 2014.
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.
Fundamentals (Chapters 1 and 2) -- now available
See these excerpts
I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego. Trips where I have zero spare time are not listed.
- October 6-7, 2017. Design research meetings. Institute of design, Chicago, IL
- October 8. University of Florence: "Living with machines,"
- October 9-13. Tuscany and Emilia Romagna (a few talks here and there)
- October 16. Università Di Catania.
- October 17-18. Sicily.
- October 26-27, 2017. Design Forward 2017 at San Diego Liberty Station
- October 30 - November 3, 2017. International Association of Societies of Design Research (IASDR). University of Cincinnati, Ohio. (Giving talks, attending, ...)
- November 13-17. Visiting design groups at MIT and Harvard. (Cambridge, MA).
- January 9-12, 2018. CES, Las Vegas.