Don Norman: Designing For People

Nielsen Norman Group
Design of Every day things (Revised) Complexity Future Things Emotional Design The invisible computer Things tha make us smart Turn Signals Are the Facial Expressions of Automobiles user centred system design Emotional Design Learning and memory Human Information Processing Memory and attention

Recent Essays

Democratizing Design (talk)

08 April 2018

My talk, Democratizing Design, presented April 6 at the Philosophical Society of Washington (PSW), Washington's Oldest Scientific Society, Founded 1871, with Science lectures every other Friday, has been censored.  PSW has long had a channel on YouTube where they post all their science lectures. Recently, for reasons they will not reveal, YouTube removed the PSW channel.   PSW cannot reach anyone at YouTube to be told the reason, and to explain that all their talks are science, not politics, scandalous, not inappropriate. The talks are given in the COSMOS Club, a distinguished organization whose members have received numerous Nobel and Pulitzer prizes.  Hey YouTube!  People misuse your service, but you can also misuse your censorship: you need to provide explanations and a way to get a hearing -- from a person with authority, not an algorithm. Thank you, Don, for your discussion on Democratizing Design! @jnd1er @DesignLabUCSD pic.twitter.com/g0xdZu6BZU-- PSW (@pswscience) April 7, 2018...

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Interviews & Videos

Democratizing Design (talk)

08 April 2018

My talk, Democratizing Design, presented April 6 at the Philosophical Society of Washington (PSW), Washington's Oldest Scientific Society, Founded 1871, with Science lectures every other Friday, has been censored.  PSW has long had a channel on YouTube where they post all their science lectures. Recently, for reasons they will not reveal, YouTube removed the PSW channel.   PSW cannot reach anyone at YouTube to be told the reason, and to explain that all their talks are science, not politics, scandalous, not inappropriate. The talks are given in the COSMOS Club, a distinguished organization whose members have received numerous Nobel and Pulitzer prizes.  Hey...

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Recommended Reading

The man who designed the future-Norman Bel Geddes by Barbara Szerlip

07 November 2017

I very much recommend the book. It tells some of the origins of today's design field when designers came from theater and advertising. When they thought big and had lofty ambitions. Szerlip's book makes it clear that Norman Bel Geddes was a brilliant and creative thinker. His $7 million design of GM's Futurama exhibit for the 1939 NY World's Fair ($120 Million in today's money) revolutionized people's thinking about the future. Would I have liked him? Probably not -- but I would have respected him.

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Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

Examples of talks (Videos)
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts

Schedule

I am declining travel requests not directly related to the establishment of the Design Lab at U.C. San Diego. Trips, where I have zero spare time, are not listed. 
  • April 25. Plenary Discussion (Jim Guszcsa of Deloitte asking me questions: Why Medical Technology needs Human-Centered Design. Digitial MedTech Conference, 2018. San Francisco. 
  • May 5, 2018. Debate/Discussion with Phil Gilbert, GM of IBM Design at Savanah College of Art & Design (SCAD). (Organized by Bill Lee, Chair, design management
  • May 19, 2018. Keynote on "21st Century Design" at World Innovation and Entrepreneurship EXPO, Tongji University, Shanghai.
  • March 30, 2019. Krupa (Interface Conference). Kyiv (Ukraine). Keynote: "21st Century Design."