Don Norman: Designing For People

Nielsen Norman Group

What Kind of a Designer Am I? (2 minute video)

What kind of designer am I? After years of trying to explain what I do, I decided to name it: I'm a Cognitive Designer.

Never heard of it? Of course not: I just made up that name.

See this video for a two-minute explanation

Don

On YouTube


Or on the Nielsen Norman group website


Same video.


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