Don Norman: Designing For People

Nielsen Norman Group

LeapFrog's "Twist and shout multiplication"

Picture of LeapFrog's twist and multiply childrens toy

The company LeapFrog has a wide variety of truly excellent children's toys -- both fun and educational. Elton Billing told me about their toy for learning the multiplication table.

Billing described his experience with the toy this way:

"My children were able to use the device by simply exploring the controls on the product. In fact, the user guide is really only useful to keep parents distracted a few minutes so that children can learn the device without being interrupted by pesky adults.

"Other important features:
* It looks like a toy
* It makes sound
* The sound is loud enough to annoy parents if used for hours while in the family car
* Two or more can use it together"

Fun. self-explanatory. Educational. What else could one wish for?