Design Research Conference "Interview with Don Norman"I'm giving the opening keynote address at IIT's Institute of Design's Design Research Conference (Chicago, May 2010). The conference organizers interviewed me, which gave me a good chance to state my views on a number of contemporary issues in the design community. I cover numerous topics, but include the one that is most controversial and is the theme of my keynote: design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs".
But also see the article that launched this controversy: Technology first, needs last.
and my review of Roberto Verganti's book, Design-driven innovation.
NOTE: Sadly the interview is no longer available on the Design Research Conference website.
- All Books
- The Design of Everyday Things, Revised and Expanded Edition
- Living with complexity
- The Design of Future Things
- Emotional Design: Why we love (or hate) everyday things
- The invisible computer
- Things That Make us Smart: Defending Human Attributes in the Age of the Machine
- Turn Signals Are the Facial Expressions of Automobiles
- The Design of Everyday Things