Don Norman: Designing For People

Nielsen Norman Group

Consulting & Talks

To Schedule or Contact Don Norman for University of California, San Diego Related Business or Meetings

Contact Olga McConnell at omcconnell at

For students and young professionals
For anything besides engagements, talks or consulting, read the guidelines for writing to me . 

For Consulting or for Talks not Related to the Design Lab at UC San Diego

All of Don Norman's consulting services are offered through the Nielsen Norman Group (NN/g). Because his consulting is aimed at executive level advice, high-level business strategy, and strategic advice, he mostly serves as a director or executive advisor. For more information, 
contact Mimi Gardner, Executive Assistant for Don Norman.  mimi at

Keynote, commercial, industrial, business talks and speaking engagements
These are handled by his Speaker's Bureau, The BrightSight Group
    Tom Neilssen
    The BrightSight Group
     Tom at

    Tel. +1 609 924-3060 extension 16

Mailing address
Before mailing anything, please contact Mimi Gardner (mimi at to make sure you have the correct address. (Do NOT send anything to the corporate headquarters of the Nielsen Norman group: That's just a mailbox, so if you send me stuff there, it can take a long time before it gets forwarded to me.)

Public Relations
Contact Darcy Provo:
    darcy at
    Tel. +1 415 871-1731

Photographs suitable for publication
Photographs suitable for publication.  Permission for use is hereby granted.

Reporting Problems With This Site:
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Biographical sketches  (a Microsoft Word file)
Academic Résumé  (a PDF file)

Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

Faculty Positions in Design at UC San Diego
The Design Lab at UC San Diego, in collaboration with multiple departments in the Jacobs School of Engineering, Social Sciences, and Health Sciences, seeks candidates for Assistant or early Associate Professor faculty positions.  Candidates must demonstrate excellent research credentials and will be expected to establish a vigorous program of high-quality design research. Note that two positions are available.

 Nine departments are interested, 5 from Engineering, 3 from Social Sciences, and 1 from Health Science. Candidates must indicate the department(s) for which they have the requisite experience and skills in addition to ...   More ... 

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts


I am declining most travel requests not directly related to the establishment of the Design Lab at U.C. San Diego. Trips, where I have zero spare time, are not listed.
  • October 9. University of Florence: "Living with robots,"
  • October 11: University of Bologna Business school: "21st Century human-centered design: Design-Driven Transformation of Industry"
  • October 9-13. Tuscany and Emilia Romagna (a few talks here and there)
  • October 16. Università Di Catania. "Useful and threatening aspects of artificial intelligence in everyday life"
  • October 17-18. Sicily.
  • October 26-27, 2017. Design Forward 2017 at San Diego Liberty Station
  • October 30 - November 3, 2017. International Association of Societies of Design Research (IASDR). University of Cincinnati, Ohio. (Opening keynoteGiving talks, attending, ...)
  • November 8-9: University of Kentucky (UK): Research project with UK, NCI, FCC, UCSD, Amgen; Healthcare in underserved areas of the country (Appalachia -- Eastern Kentucky).
  • November 13-17. Design groups at MIT and Harvard. (Cambridge, MA).
  • January 9-12, 2018. CES, Las Vegas.