Design started out as a craft, primarily focusing upon the creation of beautiful objects to become a powerful force in industry. Today, design has gone far beyond its simple origins as a craft to develop powerful new ways for people to interact with the world, emphasizing experience, not technology. Moreover, it has evolved into a way of thinking, of problem discovery, and of enhancing the lives of individuals, the experience of the workforce, and even the health of the planet. Are these new developments compatible with the craft traditions of the old? Is this a fork in the road, with some continuing the craft tradition of enhancing the emotional experiences of our products and others taking the other path, moving design thinking into all endeavors, but far removed from the history and mainstream practice of today. What is the future of design? We are at a fork: Which path should we take? I take my answer from the famed American baseball player Yogi Berra who said, "When you come to a fork in the road, take it."
Other Recent Essays
- Interview: Is Tesla Racing Recklessly Towards Driverless Cars?
- Norman & Stappers (2016). DesignX: Design and complex sociotechnical systems
- Vox Media on Norman Doors. 'Bad doors are everywhere'
- In memory of Naomi Miyake
- How Apple is Giving Design a Bad Name
- The "science" in the science of design
I am pleased to say that the paper by P.J. Stappers and me on DesignX has been published, along with several commentaries and then a response by the authors. With citation and URL for the package.
Recent recommended readings
- Simplicity: A Matter of Design by Per Mollerup
- Positive computing: technology for wellbeing and human potential (Calvo & Peters)
- Turns Signals Are the Facial Expressions of Automobiles
- Things That Make Us Smart Available as eBook
- Scenarios of the future: Two histories of the 21st century
- FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. (Dan Ward)
Keynote Addresses and Schedule
Contact information, bios, press photos, ...
WHY DOES You Tube Restrict me from viewing my own Videos?
Speak of bad design. Half the videos i try to watch -- recommended to me by reliable sources (you know, Wired Magazine, Vox (a video of me!), can't be watched. "This video is restricted. Try signing in with Google App." I am signed in with google app. I called the Google Help desk. "Gee, we don't know," they said helpfully.
Maybe this announcement will get read. Hey Larry! Hey Sergey! Help me.
(Time to start my gallery of "Design Frustrations.")
Examples of talks
- Ted Talk: Design and Emotion
- Industrial Design Part of Apple's Success (Voice of america interview, 2016)
- Norman Doors. Posner interview. Vox 2016. (I'm not allowed to view it--see above)
- An Evening With Don Norman (Stanford: 2014)
- Design Research and Innovation
- An eternal record of the evening with Don Norman. (Stanford Business school), 2014.
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.
Fundamentals (Chapters 1 and 2) -- now available
See these excerpts
I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego. Trips where I have zero spare time are not listed.
- May 6, 2016. Keynote. SDX Interactive Day. San Diego, CA (From Design Thinking to Design Doing)
- May 12, 2016. Keynote, UX in Games Summit, Durham, NC
- May 18, 2016. Chicago (Institute of Design, IIT)
- May 21. TEDx UCSD
- June 16. Design Forward >> San Diego: Design Driven Economy.
- Sep. 24 - Oct. 7, 2016. University of the Republic of San Marino. Also Italy.