Don Norman: Designing For People

Nielsen Norman Group
Design of Every day things (Revised) Complexity Future Things Emotional Design The invisible computer Things tha make us smart Turn Signals Are the Facial Expressions of Automobiles user centred system design Emotional Design Learning and memory Human Information Processing Memory and attention

Recent Essays

Why DesignX?

13 December 2014

"Why DesignX" answers common questions about DesignX. In particular, What is new? What is the role of the designer? What about craft skills?

Other Recent Essays

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Interviews & Videos

Recommended Reading

Turns Signals Are the Facial Expressions of Automobiles

14 December 2014

I am pleased to announce that Diversion Books has released my book of essays, Turn Signals Are the Facial Expressions of Automobiles, as an inexpensive eBook: US $4.99. Available in multiple formats, including Kindle, Apple, Barnes and Noble, Kobo, Google (MOBI and EPUB).

Recent recommended readings

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Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts


I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego (or required because of prior commitments)..