Don Norman: Designing For People

Nielsen Norman Group
Design of Every day things (Revised) Complexity Future Things Emotional Design The invisible computer Things tha make us smart Turn Signals Are the Facial Expressions of Automobiles user centred system design Emotional Design Learning and memory Human Information Processing Memory and attention

Recent Essays

The Future of Design: When you come to a fork in the road, take it

23 April 2016

Design started out as a craft, primarily focusing upon the creation of beautiful objects to become a powerful force in industry. Today, design has gone far beyond its simple origins as a craft to develop powerful new ways for people to interact with the world, emphasizing experience, not technology. Moreover, it has evolved into a way of thinking, of problem discovery, and of enhancing the lives of individuals, the experience of the workforce, and even the health of the planet. Are these new developments compatible with the craft traditions of the old? Is this a fork in the road, with some continuing the craft tradition of enhancing the emotional experiences of our products and others taking the other path, moving design thinking into all endeavors, but far removed from the history and mainstream practice of today. What is the future of design? We are at a fork: Which path should we take? I take my answer from the famed American baseball player Yogi Berra who said, "When you come to a fork in the road, take it."

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Interviews & Videos

Interview: Is Tesla Racing Recklessly Towards Driverless Cars?

23 April 2016

Chunka Mui wrote to say he was writing an article on autonomous cars and asked for my thoughts.  He published his article in Forbes , and before I knew it, I was suddenly front and center into the debate about Tesla and autonomy.Here is the article:http://www.forbes.com/sites/chunkamui/2016/04/19/is-tesla-reckless/2/#ea36e8c40a4aAnd here is my response to the (fortunately very few) complaints.  People really love their teslas and do not like any criticism.My reply is:Yes, I have experienced Tesla's autopilot (as well as the pre-release models from other OEMs). I also have published several articles pointing out that imperfect automation can be a lot safer than imperfect human drivers....

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Recommended Reading

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Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

WHY DOES You Tube Restrict me from viewing my own Videos?

Speak of bad design. Half the videos i try to watch -- recommended to me by reliable sources (you know, Wired Magazine, Vox (a video of me!), can't be watched. "This video is restricted. Try signing in with Google App."  I am signed in with google app. I called the Google Help desk. "Gee, we don't know," they said helpfully.

Maybe this announcement will get read. Hey Larry! Hey Sergey!  Help me.

(Time to start my gallery of "Design Frustrations.")

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts

Schedule

I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego. Trips where I have zero spare time are not listed.
  • May 6, 2016. Keynote. SDX Interactive Day. San Diego, CA (From Design Thinking to Design Doing)
  • May 12, 2016. Keynote, UX in Games Summit, Durham, NC
  • May 18, 2016. Chicago (Institute of Design, IIT)
  • May 21. TEDx UCSD
  • June 16. Design Forward >> San Diego: Design Driven Economy. 
  • Sep. 24 - Oct. 7, 2016. University of the Republic of San Marino. Also Italy.