Don Norman: Designing For People

Nielsen Norman Group
Design of Every day things (Revised) Complexity Future Things Emotional Design The invisible computer Things tha make us smart Turn Signals Are the Facial Expressions of Automobiles user centred system design Emotional Design Learning and memory Human Information Processing Memory and attention

Recent Essays

The Design Lab at UC San Diego Seeks Design Fellows

17 August 2014

(Updated 24 August 2014.) The newly established design initiative at the University of California, San Diego -- The Design Lab -- seeks creative fellows to join us in an exciting adventure to help advance the field of design. The posting includes the official call for applicants.

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Recommended Reading

FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. (Dan Ward)

18 May 2014

Large projects tend to fail: Software, construction, new aircraft, it doesn't matter -- they fail. Dan Ward offers a simple solution: don't do them. With the time and money allocated for one large project, do numerous small ones. Do them Fast and Inexpensive, with Restraint and Elegance: FIRE. It's a well-known principle, but it goes against the nature of organizations who wish to solve all their problems with one project. In consumer markets, it the disease I call featuritis. In industry, it's bloat. What's the alternative? FIRE. For anyone even remotely associated with large projects, this eminently sensible, highly readable book is required reading.

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Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts

Schedule