Distractibility isn't a human problem; it's a design problem, writes usability expert Don Norman. We need to reverse the normal technological strategy of asking people to fill in for gaps in machine performance. Instead, we should require machines to fill in for gaps in human performance. After all, technology was invented to enhance people's lives, not the other way around. Let's build technologies that empower us, allow us to use our creative abilities, and relieve us of the stuff we are not good at.
Other Recent Essays
- Design, business models, and human-technology teamwork
- The Challenges of Partially Automated Driving
- The Future of Design: When you come to a fork in the road, take it
- Interview: Is Tesla Racing Recklessly Towards Driverless Cars?
- Norman & Stappers (2016). DesignX: Design and complex sociotechnical systems
- Vox Media on Norman Doors. 'Bad doors are everywhere'
I am pleased to say that the paper by P.J. Stappers and me on DesignX has been published, along with several commentaries and then a response by the authors. With citation and URL for the package.
Recent recommended readings
- Simplicity: A Matter of Design by Per Mollerup
- Positive computing: technology for wellbeing and human potential (Calvo & Peters)
- Turns Signals Are the Facial Expressions of Automobiles
- Things That Make Us Smart Available as eBook
- Scenarios of the future: Two histories of the 21st century
- FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. (Dan Ward)
Keynote Addresses and Schedule
Contact information, bios, press photos, ...
WHY DOES You Tube Restrict me from viewing my own Videos?
Speak of bad design. Half the videos i try to watch -- recommended to me by reliable sources (you know, Wired Magazine, Vox (a video of me!), can't be watched. "This video is restricted. Try signing in with Google App." I am signed in with google app. I called the Google Help desk. "Gee, we don't know," they said helpfully.
Maybe this announcement will get read. Hey Larry! Hey Sergey! Help me.
(Time to start my gallery of "Design Frustrations.")
Examples of talks
- Ted Talk: Design and Emotion
- Industrial Design Part of Apple's Success (Voice of america interview, 2016)
- Norman Doors. Posner interview. Vox 2016. (I'm not allowed to view it--see above)
- An Evening With Don Norman (Stanford: 2014)
- Design Research and Innovation
- An eternal record of the evening with Don Norman. (Stanford Business school), 2014.
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.
Fundamentals (Chapters 1 and 2) -- now available
See these excerpts
I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego. Trips where I have zero spare time are not listed.
- March 22, 2017. Design Forward Alliance meetup and Panel. Place TBD
- April 4, 2017 IEEE talk at Qualcomm, La Jolla, CA
- April 9, 2017. National Cognitive Science Student Conference, UC San Diego, La Jolla, CA. (Keynote)
- April 11, 2017. Town & Gown talk. San Diego
- April 12-14, 2017. European Academy of Design, Design for Next Conference. Rome. (On Scientific Advisory Committee)
- May 11-12. Institute of Design, IIT. Board of Trustees meeting. Chicago, IL.
- June 19, 2017. BioTech Conference, San Diego (tentative)
- October 26-27, 2017. Design Forward 2017 at The San Diego Port Authority's Port Pavilion on Broadway Pier.