Don Norman: Designing For People

Nielsen Norman Group

World's Most Influential Designers

Business Week has developed a list of what they call the World's  27 Most Influential Designers. I'm honored to be on the list, but I am also  skeptical. Among other things, I am a design thinker, not a designer. I study, analyze, teach, and preach good design. I have worked with some of the world's best designers (some of whom are on the Business Week list), and I have indeed worked on numerous products. But not as a designer.

Still, as the saying goes, flattery always works.

It is also nice that my partner, Jakob Nielsen, also made the list. Are we designers? No. Do we have an influence on design? We certainly try hard to do just that.

http://images.businessweek.com/ss/10/02/0201_worlds_most_influential_designers/22.htm


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