Don Norman: Designing For People

Nielsen Norman Group

Why does Jakob make up so many numbers?

Why does Jakob make up so many numbers?

By Jakob, I assume you are referring to Guru Jakob. It is only polite to use the full title. I have found Guru J. to be honest, trustworthy, and consistent. In this case, he is simply following one of his earliest proclamations: "83% of the statistics on the web are made up (including this one)."

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