Don Norman: Designing For People

Nielsen Norman Group

When Things Start to Think.

— A book often paired with "The invisible Computer" by reviewers: Gershenfeld is a physicist at the MIT Media lab who develops powerful technology and then uses that technology to create a plethora of clever, creative information appliances -- ones you would never have thought of yourself, but once you see them you say, "yeah, I could use that!"
Pointer to the book at >