Tell me why is emotional design important for you, and for education and learning?

Dear Dr. Norman;

I note that you have researched human memory, attention, learning, and design. As a grad student in Design, Housing & Apparel at the University of Minnesota, I am holding your new book <> in my hands. It closely relates to my thesis. My questions...

Tell me why is emotional design important for you, and for education and learning?

How does emotional design impact Multimedia and Instructional Design (it clearly impacts its audience)?

Can higher levels of learning and problem-solving be achieved with electronic tools? Or as Jonassen (2000) "Toward a design theory of problem solving" says, are design problems (which he says are ill-structured) "uniquely human interpersonal activities"?