Rethinking Design Thinking
OK, I take it back. Well, some of it anyway.
In June, 2010, I posted an essay on Core77 entitled "Design Thinking: A Useful Myth." (Got a lot of responses, that one did.) Since my essay was posted, I keep encountering people who jump to solutions and who fail to question assumptions-- engineers, business people, and yes, designers (and design students). These encounters made me reconsider. I observed design students who were acting mindlessly, simply doing their assignments as presented. No creativity, no imagination, no questioning. That's not what design thinking is about. As a result, I have changed my mind: Design Thinking really is special. Alas, it isn't embraced by all designers, but where it exists, it is powerful. However, if we call this "design thinking," then shouldn't all designers do it?
I now have rethought that earlier article. I still stand by the major points, but I have changed the conclusion. My earlier essay should really have been titled: Design Thinking: An Essential Tool. Let me explain. ...
Opening paragraphs on my essay on core77.com
Note: After the essay was published, one of the commenters (Elizabeth Guffey) told me about Lucy Kimbell's article "Rethinking Design Thinking," published in Design and Culture, November 2011. (The title similarity is pure coincidence.) It's a great article: I recommend it.
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