jnd stands for just noticeable difference: see What is jnd?
jnd.org is the home for my essays, chapters from my books, book reviews, and other miscellany.
I serve on company boards of directors and advisory boards for the Nielsen Norman group, advising on management structure, business models, marketing, and design, the better to produce enjoyable and effective products and services. I am an author. I have taught at KAIST, in Daejeon, South Korea and am Professor emeritus at both the University of California, San Diego (UCSD) and Northwestern University. I'm also an IDEO Fellow and a trustee of IIT's Institute of Design (in Chicago).My most recent book is Living with Complexity, 2011 (MIT Press, and also available as a Kindle book)
Table of Contents, Cover Photo, and Chapters:
The world and our activities are inherently complex, so our tools must match that complexity. Complexity is necessary: it is confusion and unnecessary complication that should be eliminated.
Company Advising:
I am officially empowered as "Chief Mentor" of reQall. Available as apps for iPhone, Blackberry, or Android). It provides automatic reminders, organizes lists by key words, allows sharing of reminders, and can give location-specific reminders. Read the CNet discussion and the review by David Pogue in the New York Times.
But now reQall has added a powerful, artificial intelligence aid to organizing your day: reQall Rover: read what one of the journalists who tried it had to say (Kevin Tofel of GigaOM):
An automatic floor cleaner (for hard floors only: think of it as a robotic Swiffer). See the You-Tube Video. Available for purchase at Amazon, Bed Bath & Beyond, Target, Walmart, best Buy, etc.
UICO