Does Culture Matter for Product Design?
Once upon a time, when I visited other countries, I would head to the department stores so I could experience the wide cultural variations in such things as cookware, cutlery, and tools for crafts and gardening. Today, I seldom do this anymore because all the stores look the same. Rice cookers and woks may have originated in Japan and China, but today they can be found in kitchen appliance stores all over the world. Italian, German and American appliances are for sale in Asia. Asian appliances are for sale in Italy, Germany, and America. The country of design and manufacture no longer matters much. A television set, automobile, mobile phone, camera, or refrigerator looks the same whether made in Asia, North America, or Europe.
Does culture matter for product design? The examples I discuss in this essay seem to indicate that for the world of mass-produced products, that is, for the world of industrial design, culture might be far less important than we might have expected. Is this really true, and if so, is this a positive or negative finding?