Don Norman: Designing For People

Nielsen Norman Group

Do you consider yourself a guru?

Do you consider yourself a guru? What defines a guru? The term "Guru" (please note the use of the upper-case "G") is reserved for those with beard certification. Alas, the word (often with a lower-case "g") is widely misapplied. Do not trust the word of all those so-called gurus, many self-anointed. Look for beard certification. I am a beard-certified Guru, with, I am proud to say, direct access to Gu. Not only is my word law, but Gu stands directly behind my word, and who r u to dispute Gu?

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