Don Norman: Designing For People

Nielsen Norman Group

Design Research Conference "Interview with Don Norman"

I'm giving the opening keynote address at  IIT's Institute of Design's Design Research Conference (Chicago, May 2010). The conference organizers interviewed me, which gave me a good chance to state my views on a number of contemporary issues in the design community.  I cover numerous topics, but include the one that is most controversial and is the theme of my keynote: design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs".

The interview is available from the conference website or by clicking here.

But also see the article that launched this controversy: Technology first, needs last.

and my review of Roberto Verganti's book, Design-driven innovation.

NOTE: Sadly the interview is no longer available on the Design Research Conference website.


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