Don Norman: Designing For People

Nielsen Norman Group

Consulting & Talks

To Schedule or Contact Don Norman for University of California, San Diego Related Business or Meetings

Contact Teenah Eco at ceco at

For students and young professionals
For anything besides engagements, talks or consulting, read the guidelines for writing to me . 

For Consulting or for Talks not Related to the Design Lab at UC San Diego

All of Don Norman's consulting services are offered through the Nielsen Norman Group (NN/g). Because his consulting is aimed at executive level advice, high-level business strategy, and strategic advice, he mostly serves as a director or executive advisor. For more information, 
contact Mimi Gardner, Executive Assistant for Don Norman.  mimi at

Keynote,commercial, industrial, business talks and speaking engagements
These are handled by his Speaker's Bureau, The BrightSight Group
    Tom Neilssen
    The BrightSight Group
     Tom at

    Tel. +1 609 924-3060 extension 16

Mailing address
Before mailing anything, please contact Mimi Gardner (mimi at to make sure you have the correct address. (Do NOT send anything to the corporate headquarters of the Nielsen Norman group.)

Public Relations
Contact Darcy Provo:
    darcy at
    Tel. +1 415 871-1731

Photographs suitable for publication
Photographs suitable for publication.  Permission for use is hereby granted.

Reporting Problems With This Site:
Report problems with this site to webmaster at

Biographical sketches  (a Microsoft Word file)
Academic Résumé  (a PDF file)

Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

WHY DOES You Tube Restrict me from viewing my own Videos?

Speak of bad design. Half the videos i try to watch -- recommended to me by reliable sources (you know, Wired Magazine, Vox (a video of me!), can't be watched. "This video is restricted. Try signing in with Google App."  I am signed in with google app. I called the Google Help desk. "Gee, we don't know," they said helpfully.

Maybe this announcement will get read. Hey Larry! Hey Sergey!  Help me.

(Time to start my gallery of "Design Frustrations.")

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts


I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego. Trips where I have zero spare time are not listed.
  • March 22, 2017. Design Forward Alliance meetup and Panel. Place TBD
  • April 4, 2017 IEEE talk at Qualcomm, La Jolla, CA
  • April 9, 2017. National Cognitive Science Student Conference, UC San Diego, La Jolla, CA. (Keynote)
  • April 11, 2017. Town & Gown talk. San Diego
  • April 12-14, 2017. European Academy of Design, Design for Next Conference. Rome. (On Scientific Advisory Committee)
  • May 11-12. Institute of Design, IIT. Board of Trustees meeting. Chicago, IL.
  • June 19, 2017. BioTech Conference, San Diego (tentative)
  • October 26-27, 2017. Design Forward 2017 at The San Diego Port Authority's Port Pavilion on Broadway Pier.