Don Norman: Designing For People

Nielsen Norman Group

Consulting & Talks

To Schedule or Contact Don Norman for University of California, San Diego-Related Business or Meetings

Contact Vanessa Pool, vpool at UCSD. edu

For Consulting or for Talks not Related to Norman's Responsibilities as Director of the Design Lab at the University of California, San Diego, See Below. 

Otherwise follow the above instructions.  If in doubt, follow the above instructions.

All of Don Norman's consulting services are offered through the Nielsen Norman Group (NN/g). Because his consulting is aimed at executive level advice, high-level business strategy, and strategic advice, he mostly serves as a director or executive advisor. For more information, contact Don Norman's Executive Assistant (below).

To engage Norman for talks, contact his Speaker's Bureau, The BrightSight group: see "Keynote Talks," below.

To Schedule or Contact Don Norman for Consulting or Talks

This is only for consulting or talks. To reach Don Norman or engage him for consulting or other activities, contact
     Mimi Gardner, Executive Assistant for Don Norman
   mimi at

Mailing address
Before mailing anything, please contact Mimi Gardner to make sure you have the correct address. (Do NOT send anything to the corporate headquarters of the Nielsen Norman group.)

To contact Don Norman for anything besides engagements for talks or consulting, first read the guidelines for writing to me . Then you may send email to don at

Keynote Talks
All talks and speaking engagements are handled by his Speaker's Bureau. See the entry at The BrightSight Group. Contact Tom Neilssen at The BrightSight Group:
    Tom Neilssen
    The BrightSight Group
     Tom at
    Tel. +1 609 924-3060 extension 16

Public Relations
Contact Darcy Provo:
    darcy at
    Tel. +1 415 871-1731

Photographs suitable for publication
Photographs suitable for publication.  Permission for use is hereby granted.

Reporting Problems With This Site:
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Biographical sketches  (a Microsoft Word file)
Academic Résumé  (a PDF file)

Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

UC San Diego hiring Assistant Teaching Professor

The Design Lab is hiring an Assistant teaching Professor with work and teaching experience in HCD. See

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts


I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego.
  • Jan. 20. Rockville, MD (NCI/NIH)
  • Jan. 21-23. Palo Alto, CA
  • Jan. 24. Princeton, NJ
  • Feb. 9. Palo Alto.
  • Feb. 16-18. SAP AP Academic Conference Americas. Coronado, CA (Keynote and Design Thinking/HCD workshops)
  • March 7. ITAM, Mexico DF
  • April 7. Lecture. Cal State Long Beach.
  • April 13-16. Symposium on Human Factors and Ergonomics in Health Care: San Diego
  • May 7-12, 2016. CHI 2016. San Jose, CA
  • May 12, 2016. Keynote, UX in Games Summit, Durham, NC
  • May 18, 2016. Chicago.
  • May 21. TEDx UCSD