Books
- The Design of Future Things
- Emotional Design: Why we love (or hate) everyday things
- The Invisible Computer
- Things That Make us Smart: Defending Human Attributes in the Age of the Machine
- Turn Signals Are the Facial Expressions of Automobiles
- The Design of Everyday Things
- User Centered System Design: New Perspectives on Human-Computer Interaction
- Learning and Memory
- Perspectives on Cognitive Science
- Explorations in Cognition
- Human Information Processing
- Models of Human Memory
- Memory and attention: An Introduction to Human Information Processing
- The Design of Future Things
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Norman, D. A. (2007). The Design of Future Things. New York: Basic Books. (November, 2007.) Design of Future Things at Amazon.comTranslations committed to: China (Yuan-Liou: Taiwan); Italy (Apogeo); Japan (Shinyo-sha); Korea (Hakjisa); Spain (Paidos).
Table of Contents:
(Please do not tell me about typographical errors -- these are drafts and have already been rewritten and copyedited, but on paper, so I can't post final copies.)
1. Cautious Cars and Cantankerous Kitchens: How machines take control (A PDF document)
2. Servants of our Machines
3. The Psychology of People & Machines
4. The Role of Automation
5. Natural Interaction
6. Six Rules for the Design of Smart Things
7. The Future of Everyday Things
Afterward: The Machine's Point of View (A pdf document: Was originally named: How to talk to people)
- Emotional Design: Why we love (or hate) everyday things
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The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. You'll never see housewares the same way again." Wired Magazine. (January, 2004)
"The major challenge ... Norman explains in this well-illustrated survey of the emotional drivers in product design, is that customers' responses vary so greatly. Product designers need to tailor their work carefully in order to push the right buttons with the right consumers." Harvard Business Review (February, 2004)
2004. New York. Basic Books. Now available in paperback.
Emotional Design is now available in Chinese (from Beijing and Taiwan: both simplified and traditional characters), Italian, Japanese, Portugese (Brazil), and Spanish (from Barcelona). My Japanese colleagues gave it the subtitle "Things that make you smile": neat — too bad I didn't think of that when I wrote the original. (Work is progressing a Russian edition.)
EXCERPTS: Three chapters are available for reading as PDF files. These are early drafts and riddled with typos. They have all been fixed in the book, so please don't tell me about errors!) :
Table of Contents
Prologue:
Three Teapots (537 kbyte pdf file)
- The Meaning of Things
- 1. Attractive Things Work Better (245 kbyte pdf file)
- The Multiple Faces of Emotion & Design
- Design in Practice
- Three Levels of Design: Visceral, Behavioral and Reflective
- Fun & Games
- People, Places and Things
- Emotional Machines
- The Future of Robots
- Epilogue:We Are All Designers ( 200 kbyte pdf file)
- The Meaning of Things
- The Invisible Computer
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1998, Cambridge MA, MIT Press
Translations available > Japanese, Italian, Spanish (Spain), Korea
Order from MIT Press >
Order from Amazon.com >Excerpts- Chapter 1: Drop Everything You Are Doing (on the MIT Press site)
- Chapter 2: Growing Up: Moving from Technology-Centered to Human-Centered Products (on the MIT Press site)
- Chapter 7: Being Analog (on this site)
- Chapter 9: Human-Centered Product Development (on the MIT Press site)
- Chapter 10: Want Human-Centered Design? Reorganize the Company (on The Nielsen Norman Group site)
- Things That Make us Smart: Defending Human Attributes in the Age of the Machine
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1993, Cambridge, MA: Perseus Publishing
Order from Amazon.com >
Translations available > Italian, Japanese, Chinese, Korean
- Turn Signals Are the Facial Expressions of Automobiles
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1992, Cambridge, MA: Perseus Publishing
Translations available > Spanish, Japanese, Italian
Excerpts:- Table of Contents
- Preface
- Chapter 1: I Go to a 6th Grade Play
- Chapter 6: The Teddy
- Chapter 11: Turn Signals Are the Facial Expressions of Automobiles
- Chapter 15: It's a Million to One Chance
- Chapter 16: Coffee Cups in the Cockpit
- Chapter 17: Writing as Design, Design as Writing
English language version out of print
- The Design of Everyday Things
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Order from Amazon.com >
(Newly re-issued in 2002 as a paperback by Basic Books (Perseus))Originally published in hard cover as The Psychology of Everyday Things (same book except for the preface, introduction, and title).
Translations available: Dutch, French, Finnish, German, Italian, Spanish (Spain), Japanese, and Chinese (Taiwan). NOTE: UK edition is published by MIT Press.
2002, New York: Basic Books (Perseus)
- User Centered System Design: New Perspectives on Human-Computer Interaction
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1986, Hillsdale, NJ: Lawrence Erlbaum Associates
D. Norman & S. Draper, editors
Order from Amazon.com >
- Learning and Memory
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1982, San Francisco: Freeman
Order from Amazon.com >
Translations available > Japanese, Spanish, Russian, Chinese
- Perspectives on Cognitive Science
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1981, Published jointly by Ablex and Erlbaum. Norwood, NJ: Ablex. Hillsdale, NJ: Erlbaum.
Translations available > Japanese
- Explorations in Cognition
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1975, San Francisco: Freeman Norman, D. A., Rumelhart, D. E., & the LNR Research Group
Translations available > Japanese
- Human Information Processing
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1972, 1977, New York: Academic Press P. H. Lindsay & D. A. Norman
Translations available (1972 edition) > Russian, Spanish
Translations available (1977 edition) > French, German, Italian, Japanese, Polish, Spanish, Chinese
- Models of Human Memory
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1970, New York: Academic Press
Don Norman, editor
- Memory and attention: An Introduction to Human Information Processing
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1969, 1976, New York: Wiley
Translations available (1969 edition) > Danish, German, Italian, Spanish, Swedish
Translations available (1976 edition) > Italian, Japanese
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The Design of Future Things-November 2007
Emotional Design. (Table of Contents and sample Chapters).
Available at Amazon or Barnes & Noble.
- Recent press coverage:
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- Innovation takes decades to be accepted
Innovation is all around us. Even table ware, which most of us take for granted, is still changing. But even if someone invents better tableware (for example, any of the 8 possible permutations of forks, spoons, and knives which includes the null set of just using one's hands), it will take decades. Why? because today's varied utensils and chopsticks are "good enough."
Jane Black of the Washington Post did her homework well and wrote an engaging essay on new innovations in tableware. A Knork in the road: On the cutting edge, new designs aim to change the way we eat, one bite at a time. Not only that, she let me have the last word.
- Teaching Design to Business People
Terry Winograd of Stanford's computer science department and d.school wrote a very nice description of our new Design + Operations MMM program at the Kellogg School of Business and Northwestern Engineering. That article is available in Interactions, the magazine for Human Computer Interaction professionals.
Jimmy Guterman, editorial director of O'Reilly's Radar group gave the article and our program a nice description and plug in his blog, with his item entitled Teaching design to businesspeople. Guterman concludes by saying this about our design track in the MBA + MEM degree program at Northwestern. "It's still early on, and Winograd's perspective in the article is prospective, but it's another data point that the next generation of businesspeople may be able to think at a deeper level than shades of mauve."
The Innovation article may require a subscription (either personal or by your library) for access, but I can email copies to anyone who requests it from me at norman at northwestern.edu.
- Spiegel online - Visionär Norman
Viele Leute brauchen gar keinen Computer.
An interview with Felix Knoke of Spiegel On-Line is now available (in German). Dateien-Wirrwarr, verwirrende Menüs, viel zu viele Fenster: Computer-Visionär Don Norman findet die Programme von heute unmenschlich und überkompliziert. Mit SPIEGEL ONLINE sprach er über die Zukunft des Computers - und dessen nahes Ende.
- More interviews >
- Tidbits:
