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Living with complexity
Living with Complexity.

MIT Press, 2011.
The Design of future things

Available now at:
The Design of everyday things

Available now at:
The Invisible Computer

Available now at:
Things That Make us Smart

Available now at:
                                     

Press photographs, bio, and contacts for talks, PR, and consulting.

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Recent Press Coverage

Conversation: Jon Kolko & Don Norman mediated by Richard Anderson

Out with the Old, In with the New: A Conversation with Don Norman & Jon Kolko, mediated by Richard Anderson. The item contains photos, a transcript, and an embedded video of the event. Topics addressed included the nature of and the difference between art and design, whether design should be taught in art schools (such as AAU), Abraham Maslow, usability, what design (or all) education should be like, the problem with "design thinking" courses, the destiny of printed magazines and printed books, aging and ageism, the relationship between HCI and interaction design, Arduino, simplicity, social media, Google, privacy, design research, the context in which design occurs, the Austin Center for Design, solving wicked problems, whether designers make good entrepreneurs, politics, Herb Simon & cybernetics, the strengths & weaknesses of interconnected systems, and how designers should position themselves.

Videos and Interviews

Pointers to my talk videos, podcasts, and interviews.

Safety Design In -- An Interview

Jeremy Anwyl,CEO of Edmunds.com, called me up to ask if I would like to be interviewed while reviewing the new SYNC control system for Ford Motor Company. summary: The modern car is far too complex, thus creating potential dangerous conditions. Instead of concentrating on the road, the driver controls the entertainment and comfort system: lots of controls, lots of menus, and screens that have to be watched to ensure the right item is selected.

Related Sites

Tidbits

Books

Living with Complexity

LivingNorman, D. A. (2011). Living with Complexity. Cambridge, MA: MIT Press. Amazon.

"As the world grows beyond the understanding of any one Renaissance man or woman, Donald Norman's missive is well timed." Core77.com Review

"Deep and enjoyably nail-hitting insights and recommendations fill his book. ... you will like Norman's calm voice, keen observations and sage counsel about what could be done. Read his book." The Times Higher Education review.

Translations:

  • China (Simplified characters): CITC Publishing House
  • Taiwan (Complex characters): Yuan-Liou
  • Japan: Shinyosha
  • Korea: Kyobo Book Center
  • Italy: Pearson Bruno Mondadori

Table of Contents:

  1. Living With Complexity: Why complexity is necessary (PDF 385kb)
  2. Simplicity Is in the Mind
  3. How Simple Things Can Complicate Our Lives
  4. Social Signifiers
  5. Sociable Design
  6. Systems and Services
  7. The Design of Waits
  8. Managing Complexity: A Partnership
  9. The Challenge

The Design of Future Things

Design of future things
Norman, D. A. (2007). The Design of Future Things. New York: Basic Books. (November, 2007.) Design of Future Things at Amazon.com

Translations: Brazil (Rocco), China (Beijing Celtic Culture), Italy (Apogeo); Japan (Shinyo-sha); Korea (Hakjisa); Spain (Paidos), Taiwan (Yuan-Liou: Taiwan);

Table of Contents:

1. Cautious Cars and Cantankerous Kitchens: How machines take control (A PDF document)
2. Servants of our Machines
3. The Psychology of People & Machines
4. The Role of Automation
5. Natural Interaction
6. Six Rules for the Design of Smart Things
7. The Future of Everyday Things
Afterward: The Machine's Point of View (A pdf document)

Emotional Design: Why we love (or hate) everyday things

emotional design

The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. You'll never see housewares the same way again." Wired Magazine. (January, 2004)

"The major challenge ... Norman explains in this well-illustrated survey of the emotional drivers in product design, is that customers' responses vary so greatly. Product designers need to tailor their work carefully in order to push the right buttons with the right consumers." Harvard Business Review (February, 2004)

2004. New York. Basic Books. Now available in paperback.

Emotional Design is now available in Chinese (from Beijing and Taiwan: both simplified and traditional characters), Italian, Japanese, Portugese (Brazil), and Spanish (from Barcelona). My Japanese colleagues gave it the subtitle "Things that make you smile": neat — too bad I didn't think of that when I wrote the original. (Work is progressing a Russian edition.)

Order from Amazon.com

EXCERPTS: Three chapters are available for reading as PDF files. These are early drafts and riddled with typos. They have all been fixed in the book, so please don't tell me about errors!) :

Table of Contents

Prologue:

Three Teapots (537 kbyte pdf file)

  1. The Meaning of Things
    1. 1. Attractive Things Work Better (245 kbyte pdf file)
    2. The Multiple Faces of Emotion & Design
  2. Design in Practice
    1. Three Levels of Design: Visceral, Behavioral and Reflective
    2. Fun & Games
    3. People, Places and Things
    4. Emotional Machines
    5. The Future of Robots
    6. Epilogue:We Are All Designers ( 200 kbyte pdf file)

The Invisible Computer



1998, Cambridge MA, MIT Press
Translations available > Japanese, Italian, Spanish (Spain), Korea
Order from MIT Press >
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Excerpts

Things That Make us Smart: Defending Human Attributes in the Age of the Machine



1993, Cambridge, MA: Perseus Publishing
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Translations available > Italian, Japanese, Chinese, Korean

Turn Signals Are the Facial Expressions of Automobiles

1992, Cambridge, MA: Perseus Publishing
Translations available > Spanish, Japanese, Italian
Excerpts:

English language version out of print

The Design of Everyday Things


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(Newly re-issued in 2002 as a paperback by Basic Books (Perseus))

Originally published in hard cover as The Psychology of Everyday Things (same book except for the preface, introduction, and title).

Translations available: Dutch, French, Finnish, German, Italian, Spanish (Spain), Japanese, and Chinese (Taiwan). NOTE: UK edition is published by MIT Press.

2002, New York: Basic Books (Perseus)

User Centered System Design: New Perspectives on Human-Computer Interaction

1986, Hillsdale, NJ: Lawrence Erlbaum Associates
D. Norman & S. Draper, editors

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Learning and Memory

1982, San Francisco: Freeman
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Translations available > Japanese, Spanish, Russian, Chinese

Perspectives on Cognitive Science

1981, Published jointly by Ablex and Erlbaum. Norwood, NJ: Ablex. Hillsdale, NJ: Erlbaum.
Translations available > Japanese

Explorations in Cognition

1975, San Francisco: Freeman Norman, D. A., Rumelhart, D. E., & the LNR Research Group
Translations available > Japanese

Human Information Processing

1972, 1977, New York: Academic Press P. H. Lindsay & D. A. Norman
Translations available (1972 edition) > Russian, Spanish
Translations available (1977 edition) > French, German, Italian, Japanese, Polish, Spanish, Chinese

Models of Human Memory

1970, New York: Academic Press
Don Norman, editor

Memory and attention: An Introduction to Human Information Processing

1969, 1976, New York: Wiley
Translations available (1969 edition) > Danish, German, Italian, Spanish, Swedish
Translations available (1976 edition) > Italian, Japanese