Don Norman: Designing For People

Nielsen Norman Group

Writing To Me

Guidelines For Writing To Me

I try to respond personally to all my mail, but this depends upon my workload, which varies between high and unreasonably high. I answer many correspondents each week, most frequently from students. I spend a lot of time at this. But please avoid asking me these things:

  1. Don't write asking me to solve your job problem or write your research paper. 
  2. If you have specific questions about jobs or schools, I will try to answer them, but I must have specific questions, not vague, general ones. Start by reading my essay "How to find a job or graduate school."
  3. Don't ask me about websites--that's for Jakob Nielsen.
  4. Do not send me a questionnaire: I will not answer them: they seldom get at the important issues so they waste everyone's time.
  5. Don't ask the obvious. To answer student questions, I often do simple web searches, entering a few terms into a search engine, then emailing back the result. When I do this, I try to explain what I have done so that the students learn how to do it themselves the next time. But when senior people ask me those same sort of questions, ones for which they could have answered by themselves with a little bit of work, I tend to get annoyed, cranky, and rather irritable. Please, don't make me be rude to you.
  6. Don't ask the impossible. I sometimes get questions that are unanswerable. They are not quite in the same league as questions about the meaning of life, or how to reach world peace, but at times they feel the same to me. My rule is simple, if the question can't be answered in a paragraph, please don't ask it. I already spend roughly 3 hours a day on email, every day of the year: weekends, holidays, .. every day. Please be considerate.
  7. Don't ask for free consulting. This is how I make my living, serving on boards to help companies with their product, marketing, and managerial strategies. If you would like to hire me, see contact information for consulting and other activities.
But please do write.

I enjoy the questions and examples. I learn a lot  from them, and I usually learn even more when I answer questions, so the time is worthwhile for all concerned. Just don't abuse the privilege. 

contact me at don at jnd.org

Keynote Addresses and Schedule

Don Norman
Contact information, bios, press photos, ...

WHY DOES You Tube Restrict me from viewing my own Videos?

Speak of bad design. Half the videos i try to watch -- recommended to me by reliable sources (you know, Wired Magazine, Vox (a video of me!), can't be watched. "This video is restricted. Try signing in with Google App."  I am signed in with google app. I called the Google Help desk. "Gee, we don't know," they said helpfully.

Maybe this announcement will get read. Hey Larry! Hey Sergey!  Help me.

(Time to start my gallery of "Design Frustrations.")

Examples of talks
Design of Everyday Things, Revised and Expanded Edition (DOET2), paperback and eBook.

Fundamentals (Chapters 1 and 2)  -- now available
This course has design exercises by Kristian Simsarian, IDEO Fellow and head of interaction design at CCA. Reflective thinking exercises implemented by Chelsey Glasson

See these excerpts

Schedule

I am declining most travel requests not directly related to establishment of the Design Lab at U.C. San Diego. Trips where I have zero spare time are not listed.
  • March 22, 2017. Design Forward Alliance meetup and Panel. Place TBD
  • April 4, 2017 IEEE talk at Qualcomm, La Jolla, CA
  • April 9, 2017. National Cognitive Science Student Conference, UC San Diego, La Jolla, CA. (Keynote)
  • April 11, 2017. Town & Gown talk. San Diego
  • April 12-14, 2017. European Academy of Design, Design for Next Conference. Rome. (On Scientific Advisory Committee)
  • May 11-12. Institute of Design, IIT. Board of Trustees meeting. Chicago, IL.
  • June 19, 2017. BioTech Conference, San Diego (tentative)
  • October 26-27, 2017. Design Forward 2017 at The San Diego Port Authority's Port Pavilion on Broadway Pier.

Essays